We’re not here to blend in. We’re here to blow the lid off the bottle.

Naughty Water Co. doesn’t do “safe.” We build rebellious brands for bold drinkers who crave flavor, edge, and a little chaos with their cocktail.

Disrupt the norm. Drink different.

THE NAUGHTY WAY

We make liquid mischief—and we’re damn good at it.

  • We don’t chase trends. We slap them awake.

  • We turn cult ideas into cult classics.

  • We’re not waiting for the future—we’re the ones spiking its punch. The future—
    we define it.

    Get Naughty—Shop the lineup

Explore Our Brands
A bearded man with glasses and earrings holding a glass of whiskey, with a black bottle of Dark Boogtrotter Irish whiskey superimposed in front of him.

Today’s drinkers are over the same old suits-and-slogans booze.

Big brands play it safe. We play to win.

  • New-gen drinkers want bold flavors and stories worth repeating.

  • Legacy systems are toast. Naughty toasts to storytellers

  • Most craft brands stall. We’ve got rocket fuel and a game plan.

We’re not rewriting the playbook—we torched it.

Get Naughty—Shop the Collection

Explore Our Brands
A woman at the gym holding a glass of water with a lemon wedge, with a bottle of Blue Republic vodka in the foreground, and workout equipment in the background.

We’ve got muscle—and we brought it to the party.

Backed by the beast that is LeVecke Corporation:

  • 75 years of alcohol domination

  • Millions of cases served yearly

  • National distribution locked in

Translation?
We skip the headaches and pour straight into scale.

Want in on the future of drinks?

Explore Our Brands
A bottle of whiskey labeled 'The Fatpig Texas Whiskey' with an illustration of a pig wearing sunglasses and a lemon wedge. The label mentions it is flavored with prime Texas maple bacon fat.

brands that disrupt…

We proudly introduce Fat Pig. You read that right. This is the first and only whiskey made with real maple bacon fat, from the bellies of only the finest swine (skinny minds move along).

This is whiskey with a flavor that’s sure to have you rolling in the mud. So grab a bottle and pig out people.

THE FAT PIG TEXAS WHISKEY

Black bottle of Irish whiskey with a vintage-style label featuring a knight on a horse and the words 'Bogtrotter Irish Whiskey', along with decorative text and design elements.
A clear glass bottle of Blue Republic vodka with a blue screw cap and a white label featuring black text and a blue rooster illustration.

Bogtrotter. It’s not just a whiskey. It’s a proper lifestyle. For the shitkickers. For their best mates and their best mates. For those who never met a job they didn’t finish.

We made a spirit who want more from a night. And most of all, for those who want more from their whiskey.

Our toast? Bottoms up and knee deep!

BOGTROTTER DARK IRISH WHISKEY

Vodka from France? Like it’s something fancy. Like it’s wearing a chic beret. Let’s set the record straight. Made from French grain. Grown in French fields. Distilled with French standards. And that’s it.

All that other merde? Non, merci.
Just great vodka.

blue republic vodka

A decanter and three glasses filled with whiskey and ice, with an ice cube falling into the glass, against a dark background with reflections on the surface.

Led by proven disruptors.

Our leadership team didn’t come to play—they came to shake the f%*@ing table.

  • Tony Hirsch, CEO – Brand disruptor.  Howler Head, HMV, Virgin, and a few brand armies along the way.

  • Chris Campbell, CFO – Finance sniper with MillerCoors and Craft Brew Alliance cred.

  • Jason LeVecke, EVP Sales – Fourth-gen booze boss. Led LeVecke through a sales surge like a madman with a plan.


GET in on the future of drinks!

A person wearing a floral apron holding a glass of a dark-colored cocktail with cherries on top in a bar or restaurant setting.

THIS ISN'T A GAMBLE.  BECAUSE HOPE IS
NOT A STRATEGY.

ride with us!